Vichy

Vichy is a light cotton fabric defined by its small, regular check pattern, instantly recognizable and deeply rooted in French culture.

It rose to prominence in the 1960s, notably through Brigitte Bardot, who turned it into a symbol of freedom, femininity, and effortless elegance. Her choice of a Vichy dress for her wedding in 1959 firmly anchored the fabric in fashion history.

Simple yet expressive, Vichy embodies a timeless French style: relaxed, confident, and understated. Its graphic checks feel both classic and modern, making it a natural fabric for everyday life.

Much like the krama in Cambodia, Vichy is more than a textile. It is a cultural marker, passed down through generations, shaped by daily use, and deeply tied to identity.